IIBEC Interface Technical Journal – Advertising

Target market to building enclosure materials specifers
IIBEC Professional members are specifers of roofing, waterproofing and exterior wall materials.

Marketing through IIBEC is the surest means to gain direct access to the elite building enclosure consultant (specifier) demographic.

Interface is the technical journal of IIBEC. The association intends that Interface educate and inform, establish a common ground for discussion, and provide a forum for the exchange of ideas and technical knowledge. Its focus is on design issues related to developing and maintaining the best performance of new and existing buildings’ exterior envelopes. Interface is published eleven times per year.

IIBEC Interface technical journal is estimated to be read by over 10,000 influential readers and specifiers (paid circulation is ~3700) who need to know about the latest products in order to effectively include the best materials in today’s building enclosure solutions and designs.

Search for and read content from past issues of IIBEC Interface.

Widely Distributed and Highly Rated by Readers

A poll of readers indicated most read IIBEC Interface “cover-to-cover” and save the journal for future reference.

They also indicated there is frequent circulation of the publication throughout their offices, often with memos noting particular points of interest for their colleagues.

Three to four coworkers often share one copy of Interface.

IIBEC Interface is rated by its readers as “of the highest technical value” among five of the industry’s top publications. It was rated higher by its readers than Roofing Contractor, Western Roofing, Roofing Canada, Professional Roofing. The journal is often archived by building enclosure consultant firms as a technical reference resource.

IIBEC Interface is the best (magazine) in the industry.”

— Dr. Heshmat O. Laaly

“IIBEC Interface is hard to put down before I read it cover to cover. The technical articles are informative and the updates on the organization keep us on top of what’s happening.”

– David L. Roodvoets, DLR Consultants

“Reading IIBEC Interface has helped me stay ahead of other roofing contractors. You put together a good magazine.”

— Gene Whiting, President, Whiting Construction, Inc.

iface-peer-review-commPeer-Reviewed, Content-Oriented Publication

All editorial content in IIBEC Interface is peer-reviewed for technical accuracy and intellectual merit by a committee of building design experts. The association maintains that no more than 25% of the publication be dedicated to advertising. This ensures strong reader content and high impact for Interface’s select group of advertisers.

Introduce your product’s technical merits to IIBEC Interface readers.  If your organization has experts that can craft objective content beneficial to the collective knowledge of the building envelope design community your editorial submissions are welcome for consideration in IIBEC Interface. Learn more about submitting content to the Interface Peer Review Committee.

Publication Date Theme Ad Reservation Deadline Ad Materials Deadline
January 2021 Building Failures Dec. 1, 2020 Dec. 11, 2020
February 2021 Unconventional Roofing Jan. 1, 2020 Jan. 11, 2020
March 2021 The Building Enclosure (catch-all) Feb. 1, 2020 Feb. 11, 2021
April 2021 Wall Assemblies March 1, 2021 March 11, 2021
May 2021 Building Enclosure Issues April 1, 2021 April 11, 2021
June 2021 Codes & Standards April 30, 2020 May 11, 2021
July 2021 Mid-Century Modern Restoration June 1, 2021 June 11, 2021
August 2021 Air Barriers July 1, 2021 July. 11, 2021
September 2021 Weather July. 30, 2021 Aug. 11, 2021
October 2021 Waterproofing Sept. 1, 2021 Sept. 1, 2021
November/December 2021 Convention Review Oct. 1, 2021 Oct. 11, 2021

*     = bonus distribution at the International Roofing Expo.
**   = bonus distribution at the IIBEC International Convention and Trade Show.
*** = bonus distribution at the IIBEC Building Enclosure Symposium.

Ad Size 1x 3x-5x 6x – 11x
Covers 2 Sold for 2020 $3000 $2755 $2610
Covers 3 $3000 $2755 $2610
Covers 4 Sold for 2020 $3000 $2755 $2610
Page 3 $2900 $2660 $2520
Full Page $2350 $2137.50 $2025
Full Page Spread $3800 $3610  $3420
Two-Thirds Page $1900 $1710 $1620
Half Page $1500 $1330 $1260
Half Page Island $1500 $1330 $1260
Half Page Spread $2900 $2660 $2520
One-Third Page $1300 $1140 $1080
Quarter Page Island $1300 $1140 $1080
Sixth of a Page $850 $760 $720
Ad Size Vertical Layout in Inches Horizontal Layout in Inches
Cover Full Bleed: 8.75 x 11.25
Trim Size: 8.5 x 11.00
Protect Live Area with .25
Full Page – bleed Full Bleed: 8.75 x 11.25
Trim Size: 8.5 x 11.00
Protect Live Area with .25
Full Page – no bleed 8.00 x 10.25 NA
Full page – spread Full Bleed: 17.25 x 11.25

Trim Size: 17 x 11
Protect Live Area with .25
Center fold is at 8.5

Two-thirds Page 4.975 x 10.00 NA
Half Page NA 7.50 x 5.00
Half Page Island 4.9375 x 7.50 NA
Half Page Spread – bleed NA 17.25 x 5.625 | Center fold is at 8.5
One-third Page 2.3889 x 10.00 NA
Quarter Page Island NA 4.9375 x 5.00
Sixth of a Page 2.3889 x 5.00 4.9375 x 2.50

IIBEC Interface Ad Submittal Specifications — Download this document for complete details regarding the submission of digital ad files to ECC.

For questions about reserving advertising space, contact Chris Barnes, IIBEC’s Manager of Marketing at cbarnes@iibec.org.

Contract and Copy Regulations

Advertisement space is reserved on a first-come, first-served basis. IIBEC reserves the right to reject any advertisement that does not conform to the publication’s standards. The publisher selects ad placement at will with the exception of covers 2, 3, 4, and page 3. If press-ready, scheduled copy is not received by the published copy closing date, the most recent ad of similar size will be repeated. No cancellations will be accepted after the cutoff date for space reservation. Advertisements requiring alterations of any kind, including: type-setting, scanning, layout changes, color conversions, special artwork, composites and/or stripping will be billed to the advertiser at the printer’s prevailing rates plus a 10% service charge. Minimum $50 per process. The publisher is not responsible for any errors made in the Index of Advertisers. IIBEC will not be responsible for any inconsistencies of color if not provided with, in advance of published copy deadlines, a professional quality proof (Cromolin or Match). Whenever an error is made that materially affects the value of the advertisement, a corrected advertisement will be inserted in the next issue on request without additional charge. No refunds will be granted. No reinsertion will be made or allowance given due to color changes that do not lessen the value of the ad. The same rule applies to minor typographical errors. Claims for refund or adjustment on bills must be made by the 15th of the month. No allowances or reruns will be given except following the first wrong insertion. Advertisers and advertising agencies assume liability for all content (including text, representation, and illustrations) of advertisement printed and also assume responsibility for any claims arising from the ad made against the publisher.

Payment Terms

All prices quoted are net. IIBEC does not grant discounts for agency commissions. Invoices will be generated with the publication of each issue, and will include two tear sheets as proof of publication. Invoices are payable upon receipt in U.S. funds. Net 30 days. Publisher reserves the right to hold advertiser and/or agency jointly responsible and liable for money due and payable to the publisher. First time advertisers may be required to provide credit information or pre-payment at the start of their advertising program. All advertisements originating outside the U.S. must be prepaid.

Short-Rate and Rebates

Advertisers will be short-rated if, within an 11-month period from the date of the first insertion, they do not use the amount of space upon which their billings have been based. Advertisers will be rebated if, within an 11-month period from the date of the first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed.