The goal of an IIBEC Policy Statement is to provide IIBEC’s position on an issue that affects the building enclosure consulting profession—either in a direct or a broad way. Ideally, IIBEC has a unique perspective on and/or involvement with the issue, and that should be clearly stated in the policy (first section labeled “Policy”). All policy statements must be approved by the Advocacy Committee and adopted by the IIBEC Board of Directors.
The audience can vary, but primarily consists of:
- Lawmakers and elected and appointed officials at the federal, state, provincial and local levels
- Boards, commissions, and other advisory or statutory authorities
- Media who cover the issue discussed
- Allies and opponents of IIBEC’s position on the issue
- IIBEC members
- Users of the services of IIBEC members (?)
The Policy should clearly state IIBEC’s position on the issue in the first sentence – no background or lead-up info. More specific statements come next; using bullet points is an effective tool. Simple statements are best, such as “IIBEC supports” or “IIBEC believes.” (It might help to think of it as “upside down”—similar to the way news articles are written, with the newsworthy event or action stated first; and then details are provided in subsequent paragraphs.) The discussion and justification for the position come in the “Issue” and “Rationale” sections.
Do not include statements of fact in the Policy section. They are background that should go in the Issue section. The policy section is reserved for IIBEC’s views, which generally are not proven facts.
Do not include Policy statements in the Issue or Rationale. The policy section should contain all the “asks”. The issue section is a chance to define the issue and illustrate with facts and statistics. The Rationale section is where we describe IIBEC’s interest and involvement in an issue, and where IIBEC “brings something to the table.”
Short is good. While there is no set word or page limit for policies, the maxim should always be shorter is better—only long enough to state IIBEC’s policy and justify it. In public policy circles, one-pagers get read; longer documents rarely do. The goal should be no more than two pages.
Policy development cycle:
- Review and approval by the Advocacy Committee after a review by the Public Policy Subcommittee.
- Review and approval by the Board of Directors
Approved by IIBEC Board of Directors March 26, 2020